Meghan Markle Launches 'As Ever' Lifestyle Brand and Companion Netflix Series

Meghan Markle Launches New Lifestyle Brand 'As Ever' Amid Mixed Public Reaction

Meghan Markle, the Duchess of Sussex, has officially unveiled her new lifestyle brand, "As Ever," following its earlier soft launch. This new venture appears to be a natural progression of her entrepreneurial efforts, aiming to offer products and content related to home, garden, food, and general well-being. The announcement comes alongside further details of her companion Netflix series, "With Love, Meghan," which is expected to delve deeper into these lifestyle themes, providing a visual and narrative accompaniment to the brand's offerings.

Exploring the 'As Ever' Brand and 'With Love, Meghan' Series

"As Ever" is positioned as a comprehensive lifestyle brand, intended to encompass various aspects of daily living. While specific product lines are yet to be fully detailed, early indications suggest a focus on home goods, culinary experiences, and perhaps personal style, echoing themes from her previous lifestyle blog, The Tig. The brand's development signifies a continued effort by the Duchess to build an independent commercial enterprise.

The Netflix series, "With Love, Meghan," is set to provide an intimate look into the Duchess's life and her approach to these lifestyle elements. Previews have hinted at episodes featuring activities such as cooking, gardening, and entertaining, with one notable snippet showing a lighthearted moment involving "flower sprinkles" and a reaction from celebrity stylist Tan France. The series is expected to offer practical tips and inspirations, aligning with the brand's goal of fostering a sense of community and shared interests through engaging content.

Public Reception and Broader Context

The launch of "As Ever" has been met with a divided public response. While some fans have expressed excitement and support for the Duchess's new endeavor, viewing it as a natural extension of her interests, others have voiced skepticism, with some critics reportedly branding the project as "nonsense." This range of reactions is not uncommon for public figures launching new commercial ventures, particularly those with a global profile like Meghan Markle, who often attract intense scrutiny.

This latest project builds upon Meghan's established career and her post-royal activities, which have included significant media deals with platforms like Netflix and Spotify through Archewell Productions. Her previous experience with The Tig demonstrated her interest in the lifestyle sector, and "As Ever" appears to be an evolution of that passion on a larger, more formalized scale. It represents a continued effort to forge an independent path and build a distinct professional identity separate from her royal connections, focusing on areas she is passionate about.

What Happens Next

In the coming weeks and months, further details about the specific products and services offered by "As Ever" are anticipated to be revealed to the public and potential consumers. The full season of "With Love, Meghan" on Netflix will likely provide the primary platform for showcasing the brand's ethos and generating public interest. The success of both the brand and the series will depend on their ability to resonate with a broad audience and establish a unique identity in the competitive lifestyle market, while navigating ongoing public scrutiny and media attention.